William Metcalfe
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8/13/2026
2:21 AM
London, ON
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A curated selection of UX case studies that highlight my approach to research, problem-solving, and design decisions.
NuHome Brand Evolution
Shipped
NuHome Calgary
2025
Taking NuHome Calgary to $100K sales in the first month while establishing the brand as a top contractor in the home-service industry.
Green Pages
Pitched
William & Mary University
2022-2023
An award-winning browser extension that enables effortless collaboration and author verification to streamline online workflow.
Middle School Learning Platform
Peekapak
2021-2022
Empowering students with critical thinking, stress regulation, and conflict resolution skills through engaging stories that inspire connection.
Middle School Platform
NeedLess
2018, 2022
A secure community exchange app that allows people to give and receive food and essential services within their local area.
From time to time, I share updates about new work and the ideas shaping my design story. If you’d like to stay connected, you’re welcome to subscribe.
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