Projects - William Metcalfe | UX & Product Designer

My projects

A curated selection of UX case studies that highlight my approach to research, problem-solving, and design decisions.

NuHome Brand Evolution

Shipped

NuHome Calgary

2025

Taking NuHome Calgary to $100K sales in the first month while establishing the brand as a top contractor in the home-service industry.

NuHome Brand Evolution

Shipped

NuHome Calgary

2025

Taking NuHome Calgary to $100K sales in the first month while establishing the brand as a top contractor in the home-service industry.

NuHome Brand Evolution

Shipped

NuHome Calgary

2025

Taking NuHome Calgary to $100K sales in the first month while establishing the brand as a top contractor in the home-service industry.

Green Pages

Pitched

William & Mary University

2022-2023

An award-winning browser extension that enables effortless collaboration and author verification to streamline online workflow.

Green Pages

Pitched

William & Mary University

2022-2023

An award-winning browser extension that enables effortless collaboration and author verification to streamline online workflow.

Green Pages

Pitched

William & Mary University

2022-2023

An award-winning browser extension that enables effortless collaboration and author verification to streamline online workflow.

Middle School Learning Platform

Shipped

Peekapak

2021-2022

Empowering students with critical thinking, stress regulation, and conflict resolution skills through engaging stories that inspire connection.

Middle School Learning Platform

Shipped

Peekapak

2021-2022

Empowering students with critical thinking, stress regulation, and conflict resolution skills through engaging stories that inspire connection.

Middle School Learning Platform

Shipped

Peekapak

2021-2022

Empowering students with critical thinking, stress regulation, and conflict resolution skills through engaging stories that inspire connection.

NeedLess

Pitched

NeedLess

2018, 2022

A secure community exchange app that allows people to give and receive food and essential services within their local area.

NeedLess

Pitched

NeedLess

2018, 2022

A secure community exchange app that allows people to give and receive food and essential services within their local area.

NeedLess

Pitched

NeedLess

2018, 2022

A secure community exchange app that allows people to give and receive food and essential services within their local area.

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Stay connected

From time to time, I share updates about new work and the ideas shaping my design story. If you’d like to stay connected, you’re welcome to subscribe.

Avatar

A small group of thoughtful readers

📮

Stay connected

From time to time, I share updates about new work and the ideas shaping my design story. If you’d like to stay connected, you’re welcome to subscribe.

Avatar

A small group of thoughtful readers

📮

Stay connected

From time to time, I share updates about new work and the ideas shaping my design story. If you’d like to stay connected, you’re welcome to subscribe.

Avatar

A small group of thoughtful readers