Lead UX Designer @ GIANT Creative
I’m William, a UX & Product Designer dedicated to shaping thoughtful, human-centered solutions for real-world needs.
I specialize in translating complex problems into simple, validated solutions grounded in user research.
Featured work
About me
I’m William, a UX & Product Designer based in London, ON, currently working as a Lead UX Designer at GIANT Creative.
I’ve spent my career moving across the product development spectrum, which has shaped how I design today. My experience spans UX design, UX research, and product design, giving me a balanced view of both user needs and business goals. I enjoy working end-to-end—from unpacking complex problems to shaping intuitive, evidence-driven solutions that teams can ship with confidence.
My curiosity tends to spill beyond design, too. I build my own computers, including a personal media server I maintain and tinker with. Lately, I’ve been getting into drone photography and videography, which I've really been enjoying learning.
Spotlights
Shipped
2022
Launched a SaaS product that grew it's user base by 300K+ in its first year
Focused on human-centred design to ship a multitude of products including the all-new Middle School curriculum.
Pitched
2023
Spearheaded an award-winning browser extension
Lead our team's efforts to create a solution that bridges the gap between knowledge and action.
Shipped
2021
Launched an esports league garnering $15k in investments
Founded an all-Canadian esports league focused on fostering and developing the scene in Canada.
Award
2022
Nominated for CO-OP Student of the Year 2022
Nominated for CO-OP Student of the Year during my time as a Product Desiger at Peekapak.
Quick answers
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