Senior UX Designer @ GIANT Creative

Senior UX Designer @ GIANT Creative

Senior UX Designer @ GIANT Creative

I’m William, a UX & Product Designer dedicated to shaping thoughtful, human-centered solutions for real-world needs.

I specialize in translating complex problems into simple, validated solutions grounded in user research.

See my work

See my work

See my work

PREVIOUSLY:

RBC, WILLIAM & MARY, PEEKAPAK, SMASHING PIXELS

PREVIOUSLY:

RBC, WILLIAM & MARY, PEEKAPAK, SMASHING PIXELS

PREVIOUSLY:

RBC, WILLIAM & MARY, PEEKAPAK, SMASHING PIXELS

Featured work

View all projects

View all projects

View all projects

A hand holds a smartphone displaying the homepage of NuHome, a Calgary-based roofing company. The screen highlights bold text reading “Reliable Roofing for Your Calgary Home” with a call-to-action button labeled “Start My Project,” and showcases a 4.9/5 rating based on 300 reviews.

NuHome Brand Evolution

Shipped

NuHome Calgary

2025

Taking NuHome Calgary to $100K sales in the first month while establishing the brand as a top contractor in the home-service industry.

A hand holds a smartphone displaying the homepage of NuHome, a Calgary-based roofing company. The screen highlights bold text reading “Reliable Roofing for Your Calgary Home” with a call-to-action button labeled “Start My Project,” and showcases a 4.9/5 rating based on 300 reviews.

NuHome Brand Evolution

Shipped

NuHome Calgary

2025

Taking NuHome Calgary to $100K sales in the first month while establishing the brand as a top contractor in the home-service industry.

A hand holds a smartphone displaying the homepage of NuHome, a Calgary-based roofing company. The screen highlights bold text reading “Reliable Roofing for Your Calgary Home” with a call-to-action button labeled “Start My Project,” and showcases a 4.9/5 rating based on 300 reviews.

NuHome Brand Evolution

Shipped

NuHome Calgary

2025

Taking NuHome Calgary to $100K sales in the first month while establishing the brand as a top contractor in the home-service industry.

Screenshot of the green pages browser extension with a sidebar profile pop-up displaying contact details for “Johnny Appleseed.” The profile includes a photo, email address, a 97% verification score, and LinkedIn links, confirming Johnny as a verified author with presence on 22 websites. A black “Send a Message” button appears at the bottom.

Green Pages

Pitched

William & Mary University

2022-2023

An award-winning browser extension that enables effortless collaboration and author verification to streamline online workflow.

Screenshot of the green pages browser extension with a sidebar profile pop-up displaying contact details for “Johnny Appleseed.” The profile includes a photo, email address, a 97% verification score, and LinkedIn links, confirming Johnny as a verified author with presence on 22 websites. A black “Send a Message” button appears at the bottom.

Green Pages

Pitched

William & Mary University

2022-2023

An award-winning browser extension that enables effortless collaboration and author verification to streamline online workflow.

Screenshot of the green pages browser extension with a sidebar profile pop-up displaying contact details for “Johnny Appleseed.” The profile includes a photo, email address, a 97% verification score, and LinkedIn links, confirming Johnny as a verified author with presence on 22 websites. A black “Send a Message” button appears at the bottom.

Green Pages

Pitched

William & Mary University

2022-2023

An award-winning browser extension that enables effortless collaboration and author verification to streamline online workflow.

This image shows a side view of a laptop displaying the same educational module titled "Story: Cyrus’s Story", part of a curriculum on Identity & Self Awareness – Lesson 3: Discuss. The screen again shows the estimated time (45–60 minutes), along with navigation tabs for: Introduction Read Story Quiz Reflect Class Materials An illustration of two characters holding mirrors and smiling at each other appears at the top right, reinforcing the theme of self-awareness and identity. The background features vibrant, diagonal light beams in blue, orange, and purple tones, creating an engaging and modern educational visual.

Middle School Learning Platform

Shipped

Peekapak

2021-2022

Empowering students with critical thinking, stress regulation, and conflict resolution skills through engaging stories that inspire connection.

This image shows a side view of a laptop displaying the same educational module titled "Story: Cyrus’s Story", part of a curriculum on Identity & Self Awareness – Lesson 3: Discuss. The screen again shows the estimated time (45–60 minutes), along with navigation tabs for: Introduction Read Story Quiz Reflect Class Materials An illustration of two characters holding mirrors and smiling at each other appears at the top right, reinforcing the theme of self-awareness and identity. The background features vibrant, diagonal light beams in blue, orange, and purple tones, creating an engaging and modern educational visual.

Middle School Learning Platform

Shipped

Peekapak

2021-2022

Empowering students with critical thinking, stress regulation, and conflict resolution skills through engaging stories that inspire connection.

This image shows a side view of a laptop displaying the same educational module titled "Story: Cyrus’s Story", part of a curriculum on Identity & Self Awareness – Lesson 3: Discuss. The screen again shows the estimated time (45–60 minutes), along with navigation tabs for: Introduction Read Story Quiz Reflect Class Materials An illustration of two characters holding mirrors and smiling at each other appears at the top right, reinforcing the theme of self-awareness and identity. The background features vibrant, diagonal light beams in blue, orange, and purple tones, creating an engaging and modern educational visual.

Middle School Learning Platform

Shipped

Peekapak

2021-2022

Empowering students with critical thinking, stress regulation, and conflict resolution skills through engaging stories that inspire connection.

Close-up of a hand holding a smartphone displaying a navigation app with a route mapped out through Brantford, Ontario, showing a 10-minute travel time to a meeting point. The screen highlights a meeting with “Jane Smith” and a distance of 1.2 km, with a finger pointing at the cancel button on the app interface.

NeedLess

Pitched

NeedLess

2018, 2022

A secure community exchange app that allows people to give and receive food and essential services within their local area.

Close-up of a hand holding a smartphone displaying a navigation app with a route mapped out through Brantford, Ontario, showing a 10-minute travel time to a meeting point. The screen highlights a meeting with “Jane Smith” and a distance of 1.2 km, with a finger pointing at the cancel button on the app interface.

NeedLess

Pitched

NeedLess

2018, 2022

A secure community exchange app that allows people to give and receive food and essential services within their local area.

Close-up of a hand holding a smartphone displaying a navigation app with a route mapped out through Brantford, Ontario, showing a 10-minute travel time to a meeting point. The screen highlights a meeting with “Jane Smith” and a distance of 1.2 km, with a finger pointing at the cancel button on the app interface.

NeedLess

Pitched

NeedLess

2018, 2022

A secure community exchange app that allows people to give and receive food and essential services within their local area.

About me

View my journey

View my journey

View my journey

I’m William, a UX & Product Designer based in London, ON, currently working as a Senior UX Designer at GIANT Creative.


I’ve spent my career moving across the product development spectrum, which has shaped how I design today. My experience spans UX design, UX research, and product design, giving me a balanced view of both user needs and business goals. I enjoy working end-to-end—from unpacking complex problems to shaping intuitive, evidence-driven solutions that teams can ship with confidence.


My curiosity tends to spill beyond design, too. I build my own computers, including a personal media server I maintain and tinker with. Lately, I’ve been getting into drone photography and videography, which I've really been enjoying learning.

GIANT Creative

Senior UX Designer

2024-NOW

RBC

UX Designer

2023-2023

William & Mary

Lead UX Designer

2022-2023

Peekapak

Product Designer

2021-2022

Smashing Pixels

UX Designer

2020-2021

GIANT Creative

Senior UX Designer

2024-NOW

RBC

UX Designer

2023-2023

William & Mary

Lead UX Designer

2022-2023

Peekapak

Product Designer

2021-2022

Smashing Pixels

UX Designer

2020-2021

March of Dimes Canada

UX Researcher

2019-2019

Trillium Gift of Life Network

UX Designer

2017-2018

Blackburn Media

Junior Designer

2015-2016

GIANT Creative

Senior UX Designer

2024-NOW

RBC

UX Designer

2023-2023

William & Mary

Lead UX Designer

2022-2023

Peekapak

Product Designer

2021-2022

Smashing Pixels

UX Designer

2020-2021

March of Dimes Canada

UX Researcher

2019-2019

Trillium Gift of Life Network

UX Designer

2017-2018

Blackburn Media

Junior Designer

2015-2016

Spotlights

Abstract image featuring vertical lines in shades of blue and violet, with a bright wave of red and white sweeping diagonally from the lower left to the upper right. The pattern creates a sense of motion and energy, resembling light beams or fabric folds with a futuristic, digital feel.

Shipped

2022

Launched a SaaS product that grew it's user base by 300K+ in its first year

Focused on human-centred design to ship a multitude of products including the all-new Middle School curriculum.

Abstract image featuring vertical lines in shades of blue and violet, with a bright wave of red and white sweeping diagonally from the lower left to the upper right. The pattern creates a sense of motion and energy, resembling light beams or fabric folds with a futuristic, digital feel.

Shipped

2022

Launched a SaaS product that grew it's user base by 300K+ in its first year

Focused on human-centred design to ship a multitude of products including the all-new Middle School curriculum.

Abstract image featuring vertical lines in shades of blue and violet, with a bright wave of red and white sweeping diagonally from the lower left to the upper right. The pattern creates a sense of motion and energy, resembling light beams or fabric folds with a futuristic, digital feel.

Shipped

2022

Launched a SaaS product that grew it's user base by 300K+ in its first year

Focused on human-centred design to ship a multitude of products including the all-new Middle School curriculum.

This is a dramatic black and white photograph capturing a lone deer with antlers standing on a forest path, surrounded by tall, densely packed trees. The image uses strong contrast and shadow, with light streaming through the trees, creating a pattern of highlights and shadows along the path. The composition draws the viewer’s eye directly to the deer in the center, evoking a sense of mystery, solitude, and natural beauty. The photograph feels serene yet slightly haunting, as if the viewer has stumbled upon a hidden moment deep within the woods.

Pitched

2023

Spearheaded an award-winning browser extension

Lead our team's efforts to create a solution that bridges the gap between knowledge and action.

This is a dramatic black and white photograph capturing a lone deer with antlers standing on a forest path, surrounded by tall, densely packed trees. The image uses strong contrast and shadow, with light streaming through the trees, creating a pattern of highlights and shadows along the path. The composition draws the viewer’s eye directly to the deer in the center, evoking a sense of mystery, solitude, and natural beauty. The photograph feels serene yet slightly haunting, as if the viewer has stumbled upon a hidden moment deep within the woods.

Pitched

2023

Spearheaded an award-winning browser extension

Lead our team's efforts to create a solution that bridges the gap between knowledge and action.

This is a dramatic black and white photograph capturing a lone deer with antlers standing on a forest path, surrounded by tall, densely packed trees. The image uses strong contrast and shadow, with light streaming through the trees, creating a pattern of highlights and shadows along the path. The composition draws the viewer’s eye directly to the deer in the center, evoking a sense of mystery, solitude, and natural beauty. The photograph feels serene yet slightly haunting, as if the viewer has stumbled upon a hidden moment deep within the woods.

Pitched

2023

Spearheaded an award-winning browser extension

Lead our team's efforts to create a solution that bridges the gap between knowledge and action.

This stunning image captures the Northern Lights (Aurora Borealis) dancing across the night sky over a serene landscape. The vivid green auroras swirl and stretch across the deep blue and purple hues of the sky, reflecting beautifully on the calm water below. Snow-capped mountains rise in the distance, adding depth and grandeur to the scene. The photo conveys a sense of awe and tranquility, highlighting the natural beauty and wonder of the Arctic or sub-Arctic region where this phenomenon occurs—likely in parts of Norway, Sweden, Finland, Canada, or Alaska.

Shipped

2021

Launched an esports league garnering $15k in investments

Founded an all-Canadian esports league focused on fostering and developing the scene in Canada.

This stunning image captures the Northern Lights (Aurora Borealis) dancing across the night sky over a serene landscape. The vivid green auroras swirl and stretch across the deep blue and purple hues of the sky, reflecting beautifully on the calm water below. Snow-capped mountains rise in the distance, adding depth and grandeur to the scene. The photo conveys a sense of awe and tranquility, highlighting the natural beauty and wonder of the Arctic or sub-Arctic region where this phenomenon occurs—likely in parts of Norway, Sweden, Finland, Canada, or Alaska.

Shipped

2021

Launched an esports league garnering $15k in investments

Founded an all-Canadian esports league focused on fostering and developing the scene in Canada.

This stunning image captures the Northern Lights (Aurora Borealis) dancing across the night sky over a serene landscape. The vivid green auroras swirl and stretch across the deep blue and purple hues of the sky, reflecting beautifully on the calm water below. Snow-capped mountains rise in the distance, adding depth and grandeur to the scene. The photo conveys a sense of awe and tranquility, highlighting the natural beauty and wonder of the Arctic or sub-Arctic region where this phenomenon occurs—likely in parts of Norway, Sweden, Finland, Canada, or Alaska.

Shipped

2021

Launched an esports league garnering $15k in investments

Founded an all-Canadian esports league focused on fostering and developing the scene in Canada.

This is a close-up photograph of a single purple bougainvillea bract (often mistaken for a petal) captured against a soft, muted blue background. The bract is delicately lit, showing its veiny texture and vibrant color, while the rest of the image remains in shadow or softly blurred. The composition highlights the simplicity and elegance of nature, emphasizing contrast, minimalism, and the beauty of small details. The image has a peaceful and introspective mood, ideal for artistic or botanical themes.

Award

2022

Nominated for CO-OP Student of the Year 2022

Nominated for CO-OP Student of the Year during my time as a Product Desiger at Peekapak.

This is a close-up photograph of a single purple bougainvillea bract (often mistaken for a petal) captured against a soft, muted blue background. The bract is delicately lit, showing its veiny texture and vibrant color, while the rest of the image remains in shadow or softly blurred. The composition highlights the simplicity and elegance of nature, emphasizing contrast, minimalism, and the beauty of small details. The image has a peaceful and introspective mood, ideal for artistic or botanical themes.

Award

2022

Nominated for CO-OP Student of the Year 2022

Nominated for CO-OP Student of the Year during my time as a Product Desiger at Peekapak.

This is a close-up photograph of a single purple bougainvillea bract (often mistaken for a petal) captured against a soft, muted blue background. The bract is delicately lit, showing its veiny texture and vibrant color, while the rest of the image remains in shadow or softly blurred. The composition highlights the simplicity and elegance of nature, emphasizing contrast, minimalism, and the beauty of small details. The image has a peaceful and introspective mood, ideal for artistic or botanical themes.

Award

2022

Nominated for CO-OP Student of the Year 2022

Nominated for CO-OP Student of the Year during my time as a Product Desiger at Peekapak.

Bookmarks

View all bookmarks

View all bookmarks

View all bookmarks

Laws of UX: A collection of best practices in UX design.

UX Design

Laws of UX: A collection of best practices in UX design.

UX Design

Laws of UX: A collection of best practices in UX design.

UX Design

Nielsen Norman Group: UX Training & Research.

UX Design

Nielsen Norman Group: UX Training & Research.

UX Design

Nielsen Norman Group: UX Training & Research.

UX Design

The Design of Everyday Things: Revised and Expanded Edition.

Book

The Design of Everyday Things: Revised and Expanded Edition.

Book

The Design of Everyday Things: Revised and Expanded Edition.

Book

Don’t Make Me Think, Revisited: Web & Mobile Usability.

Book

Don’t Make Me Think, Revisited: Web & Mobile Usability.

Book

Don’t Make Me Think, Revisited: Web & Mobile Usability.

Book

Quick answers

How many years of experience do I have?

What industries and sectors have I worked in?

How do I demonstrate my impact beyond visual design?

What are some measurable outcomes from my work?

How do I incorporate AI into my UX workflow?

How many years of experience do I have?

What industries and sectors have I worked in?

How do I demonstrate my impact beyond visual design?

What are some measurable outcomes from my work?

How do I incorporate AI into my UX workflow?

How many years of experience do I have?

What industries and sectors have I worked in?

How do I demonstrate my impact beyond visual design?

What are some measurable outcomes from my work?

How do I incorporate AI into my UX workflow?

📮

Stay connected

From time to time, I share updates about new work and the ideas shaping my design story. If you’d like to stay connected, you’re welcome to subscribe.

Avatar
Avatar

Avatar

Avatar

A small group of thoughtful readers

📮

Stay connected

From time to time, I share updates about new work and the ideas shaping my design story. If you’d like to stay connected, you’re welcome to subscribe.

Avatar
Avatar

Avatar

Avatar

A small group of thoughtful readers

📮

Stay connected

From time to time, I share updates about new work and the ideas shaping my design story. If you’d like to stay connected, you’re welcome to subscribe.

Avatar
Avatar

Avatar

Avatar

A small group of thoughtful readers

" Design is not just what it looks like and feels like. Design is how it works "

— Steve Jobs

UX DESIGNER

" Design is not just what it looks like and feels like. Design is how it works "

— Steve Jobs

UX DESIGNER

" Design is not just what it looks like and feels like. Design is how it works "

— Steve Jobs

UX DESIGNER